Astha's Profound AI Rep

Astha's path moves from financial software engineering into fintech product leadership.

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Astha Gupta

Experience

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Zeta

2025

Senior Product Manager

Building international credit card products for the UK and US markets in partnership with global teams at Lumen and Vera. ▸ Led end-to-end product strategy and delivery for Lumen's credit card app — architecting eligibility-check flows integrated with third-party credit aggregators, ensuring seamless applicant experience and regulatory compliance ▸ Applied AI tools across the product lifecycle for competitive analysis, market sizing, PRD drafting, and roadmap prioritisation — reducing time-to-insight across research and planning cycles ▸ Designed and delivered omnichannel customer-support flows (chat + voice) on AWS Connect; built agent-facing portal for real-time customer data management, reducing resolution time ▸ Conducted structured discovery with UK-based applicants to map pain points in the credit application journey and drive alignment across engineering, compliance, and design

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BharatPe

2023 – 2025

Senior Product Manager

Owned product strategy and execution across the BharatPe merchant app, QR ecosystem, lending products, and enterprise dashboard — serving millions of merchants across India. ▸ Engagement & UX: Redesigned homepage with server-driven UI — reduced CRM issues by 16.5% and boosted feature exploration by 6.5% through personalised merchant insights. ▸ Compliance-led QR Redesign: Boosted QR adoption +22%, QR orders +50%, and merchant onboarding +10% via compliance-driven redesign and improved discovery. ▸ Localisation & Accessibility: Achieved 95% multilingual coverage (incl. Hinglish); increased DIY activations from 20% → 28% through optimised onboarding flows. ▸ Loyalty & Churn Reduction: Reduced churn to 2% MoM; referral incentives drove +25% DIY acquisition; tiered loyalty program cut reward setup time by 85.7%. ▸ Ratings & App Growth: Grew App Store rating 3.88 → 4.62 and daily ratings 73 → 1,800; boosted user engagement by 4.5%. ▸ Experimentation Platform: Launched in-house multi-variant A/B testing platform running 21 simultaneous live experiments, accelerating data-driven decisions company-wide. ▸ Security & Compliance: Shipped Application Access Lock (AAL) and Play Store-compliant account-deletion flows, ensuring full regulatory adherence. ▸ Revenue & Growth: Increased loan disbursals via an optimised enterprise dashboard; launched Loan Marketplace and festive campaign, boosting merchant retention and product cross-sell. ▸ Stakeholder Management: Led a 10-member cross-functional team; defined OKRs, success metrics, and product vision aligned to business goals.

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Navi

2022 – 2023

Associate Product Manager

Built core infrastructure products across lending, payments, and CRM — focused on reliability, fraud prevention, and operational efficiency. Key achievements include improving loan post-purchase and payments app conversion, developing in-house reconciliation and risk solutions, and significantly enhancing customer support systems. ▸ Reconciliation & Accuracy: Developed in-house Reconciliation Engine with 99.12% accuracy, eliminating errors in rewards and payouts while significantly reducing manual reconciliation effort at scale. ▸ Resilience & Fraud Prevention: Reduced disbursal downtime by 60% via health-based bank-switching; implemented a real-time Risk Engine that eliminated double disbursals (100%) by flagging fraudulent transactions. ▸ Payments Infrastructure: Built Payments Portal enabling real-time liquidity and downtime management for Finance; developed Credit Hindsight portal providing a 360° customer view for data-driven business decisions. ▸ CX & Agent Productivity: Increased agent efficiency by 67%, cut CX call volume by 50%, and raised CSAT to 4.3 through an in-house CRM, chat support tool, and targeted in-app self-service flows.

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ISCEA -International Supply Chain Education Alliance

2021 – 2022

ISCEA SCNext India Campus Ambassador

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Veritas Technologies LLC

2021 – 2021

PM Intern

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Abakus - IIM Kozhikode

2021 – 2022

Selected Member - AbaKus

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Nucleus Software

2017 – 2020

Senior Software Engineer

2018 – 2020

Full-stack developer on delinquent loan account management (Collections) for 10+ banks and NBFCs. Delivered 25+ features across 10 modules with a consistent velocity of 20 story points per sprint. ▸ Feature Delivery: Led development of Collections modules serving clients including CIMB; achieved 100% sprint success and on-time Build and Service Pack releases. ▸ Architecture & Design: Incorporated core design-level changes to future-proof the system architecture; created Work Breakdown Structures for first-time issue-free delivery. ▸ Quality & Compliance: Worked on Sonar Compliance and Performance Guidelines; ensured zero blocker/critical issues for GA QCT releases (max 5 major, 15 minor). ▸ Testing & Documentation: Created and executed Unit Test cases; maintained UI checklists; conducted Code Walkthroughs; logged and closed UT issues in JIRA. ▸ Leadership: Served as Chief Point of Contact for 3 junior associates; led retrospectives, knowledge transfers, and functional training sessions.

Software Engineer

2017 – 2018

Backend engineer working on Collections platform using Java/J2EE, SQL Developer, RESTful services, and web/application servers (Tomcat, WebLogic). ▸ Quality: Reduced QCT issues by 20% from the previous release using RCA, brainstorming, and structured action planning. ▸ Delivery: Ensured 100% sprint success and adherence to sprint schedule; maintained velocity of 16 story points per sprint; supported Build releases and Service Pack processes. ▸ Development: Followed coding standards; created migration scripts; worked on Sonar Compliance and adhered to Performance Guidelines. ▸ Testing: Created and executed Unit Test cases; maintained UI checklist; conducted Code Walkthroughs; ensured JIRA status updates and UT issue closure.