Astha's Profound AI Rep

Astha is a fintech product leader working across payments, lending, credit, and merchant products.

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Astha Gupta

About Me

Astha Gupta is a fintech product leader with over seven years of experience across payments, lending, credit, merchant products, and fraud prevention.

She leads international credit card product delivery at Zeta, working with Lumen on UK-market requirements, vendor integrations, and MVP scope.

At Navi, she built reconciliation and risk infrastructure, including a reconciliation engine that reached 99.12% accuracy.

At BharatPe, she moved QR ordering into a self-serve app flow, increasing app QR orders by almost 50% in one week.