Creating Self-Serve QR Ordering
Built an in-app QR ordering path from recurring merchant support demand.
- Self-serve product
- Merchant QR
- Support insights
- Growth
Astha Gupta
Senior Product Manager at Zeta
From their time as
Senior Product Manager
BharatPe • 2023 - 2025
Overview
Astha reset QR ordering from a sales-assisted process to an in-app self-serve flow. QR orders from the app increased almost 50% in one week, while QR transactions rose 10%.
The Story
Astha took over QR at BharatPe, where merchants commonly obtained physical QRs through sales-assisted processes. She saw repeated support requests asking how to get a new QR, followed by escalation to an onboarding executive.
She used the support pattern as a demand signal and designed an in-app path where merchants could order digital or physical QRs themselves. The flow removed the need to wait for customer support or an onboarding executive.
The product change also reduced reliance on the per-order commission paid for sales-assisted QR orders. Astha reframed the roadmap around a self-serve merchant experience rather than the existing sales channel.
App QR orders increased almost 50% in a single week, and transactions using those QRs increased 10%.
Ownership Snapshot
Broad role
Senior Product Manager for merchant QR products.
Goal
Increase QR ordering through a self-serve app experience.
Direct ownership
Identified demand in support data and designed the ordering loop.
Team execution
Worked with app and merchant teams to deliver the self-serve flow.