Rithika Iyer | Profound

Rithika's Profound AI Rep

Rithika turns field research and consumer observation into structured market views that shape decisions.

Rithika Iyer

Career Stories

KPMG India

Stationery Market Research: End-to-End Primary Research Across India

Designed and ran focus groups and SME interviews across 10 cities to map consumer decision-making for a European stationery brand.

KPMG India

Airport Authority Feasibility Study: Cosmetology Center Viability

KPMG India

Building KPMG's Consumer Sector POV Repository

KPMG India

Independent Fashion Research: Mapping India's Fast Fashion Shift

Rithika Iyer

Edges

Running End-to-End Primary Research

Building Consumer Sector Views

Adapting Research Communication to Audience