Rithika Iyer is a consumer market researcher with experience spanning primary research, market landscaping, and competitive analysis across consumer sectors at KPMG India.

She most recently worked as an Associate in KPMG's M&A Deals practice, owning ground-level research, market sizing, and stakeholder outreach on advisory mandates across consumer verticals.

At KPMG, she led end-to-end primary research for a European stationery manufacturer, designing and conducting focus groups across 10 cities in India and synthesizing findings into client recommendations.

She also ran the feasibility study for an airport authority's cosmetology center, covering market landscaping, customer profiling, and brand partner outreach, work that directly informed the authority's decision.

Across her time in the consumers vertical, she built sector POVs covering footwear, apparel, convenience retail, and e-commerce, knowledge repositories used frequently by her team for client pitches.