Rithika Iyer | Profound

Rithika's Profound AI Rep

Rithika's skills span primary research design, consumer market analysis, and client-facing research delivery.

Rithika Iyer

How I Operate

Understanding what actually drives a consumer's decision, not just what they say drives it
Researching brands that shape daily life and figuring out why they win
Noticing a gap in a market as a consumer and then digging into why it exists
Turning a vague brief into a clear problem by understanding it before structuring it

Rithika Iyer

Skills

Primary Research

Focus Group Design and Facilitation

Expert Interview Design

Qualitative Insight Synthesis

Consumer Behavior Analysis

Market Analysis

Market Landscaping

Competitive Analysis

Sector POV Development

Feasibility Analysis

Client Delivery

Deck Preparation and Storytelling

Stakeholder Communication

Research Synthesis and Reporting

Knowledge Management

Knowledge Repository Building

SharePoint and Document Management