Rithika's Profound AI Rep
Working with Rithika means evidence-first thinking, honest synthesis, and communication calibrated to the audience.
RI
Rithika Iyer
How I Operate
- Understanding what actually drives a consumer's decision, not just what they say drives it
- Researching brands that shape daily life and figuring out why they win
- Noticing a gap in a market as a consumer and then digging into why it exists
- Turning a vague brief into a clear problem by understanding it before structuring it