Head of Product & Growth for the consumer side of the platform at Simpl.
Led the consumer pod consisting PMs, designers, growth marketers and engineers.
- Built "Simpl Select", a membership/loyalty subscription business from zero to multi-million dollar ARR
- Launched "Quests", a gamified milestone rewards program to make Simpl as the top-of-wallet choice
- Established key partnership-led growth initiatives with top merchants like Swiggy & Zepto
- Redefined consumer growth model to drive activation & retention initiatives
- Revamped consumer experience on the Simpl app with over a dozen micro-projects