Sandesh's Profound AI Rep
Sandesh B.
Edges
Building New Business Verticals
Sandesh has built new business lines from scratch across fintech, travel, and edtech, each time starting with no existing playbook. He goes to the market directly, identifies the variables that determine whether the business will win, and sequences the build around solving each one. The Leverage Edu visa vertical, built to 3 crore GTV and PAT positive, is the clearest proof of this pattern.
Spotted in 3 Stories
Primary Market Research
Sandesh goes to the market directly before building anything. At Leverage Edu, he spent his first month at travel agent hubs, sitting with agents and suppliers to identify the three variables that determined whether the business would win. He treats firsthand market knowledge as a prerequisite to any build decision, not a validation step after the fact.
Spotted in 1 Story
Hiring and Training Distributed Teams
Sandesh builds teams by doing the work himself first. At Leverage Edu, he ran sales and operations end to end before hiring an operations manager, so his training was grounded in direct experience rather than assumption. He then introduced KPIs, activity reports, and accountability systems to maintain quality across a distributed team. Ninety percent of the people he hired remained at the company after he left.
Spotted in 1 Story
Negotiating Under Competing Pressures
Sandesh has navigated high-stakes negotiations where the parties on either side had conflicting requirements. At Leverage Edu, he negotiated with India's largest visa supplier to waive a deposit requirement, unlocking the supply the vertical needed to scale. He also managed the tension between a founder's revenue recognition goals and KPMG's audit requirements, holding his ethical position while keeping the relationship intact.
Spotted in 1 Story
Sandesh B.
About Me
Sandesh is a business builder who has spent his career taking new verticals from zero to operating scale. Most recently, he was in Business Growth at Scapia, where he scaled the category fourteen times and rebuilt the user acquisition funnel. Before that, he founded Wysa, a startup where he built the product and tested GTM before hitting the ceiling on fundraising.
His most detailed zero-to-one story is at Leverage Edu, where he was brought into the Founder's Office with a vague mandate: build a new business vertical, make it cashflow positive, diversify from core, and do something with visas. He had no travel background. In his first month, he went to Nehru Place, sat with travel agents and suppliers, and identified the three variables that determined whether a B2B visa business would win: price, supply, and turnaround time. He cracked two in month one and spent the next several months unlocking the third, which required negotiating with India's largest visa supplier to waive their deposit requirement and open an account. Once all three were in place, he hired a distributed field team across Mumbai, Pune, Ahmedabad, Indore, and Delhi, trained the operations manager by doing the work himself first, and built the vertical to 5,000 applications a month, 3 crore GTV, and PAT positive.
Earlier in his career, Sandesh managed enterprise accounts at IBM and ran B2C sales at BYJU's, building the commercial instincts he would later apply to building businesses from scratch. He also spent three years as Manager of Ad Sales at an EdTech company, deepening his experience in B2B revenue and partnership development.
Sandesh is now looking to work closely with a founder who has cracked the GTM and fundraising challenges he encountered at Wysa, with the goal of building toward his own entrepreneurship again in the next five to six years.
Sandesh B.
When you are trying to build a new vertical, every day is a new challenge. You have to make sure the wheel runs very well, even when you are not the one turning it.”
Sandesh B.
Sandesh B.