Building Fintech for Young India

Ather Connectivity Platform and Ownership Products - Launched the Buyback program on 450X - Revamped launch of the Ather One Subscriptions

- Launched internal Data management platform, Audience Manager, on the 60 million MAU for personalisation across internal (CRM, Merchandising, Ads) and external (Facebook, Google, Hotstar, etc.) marketing channels - Launched Contextual Content on Flipkart Search pages which contribute to 4% of daily GMV through Merchandising andAds - Launched Trinity - Marketing Automation platform with Facebook to channel Flipkart's Digital Marketing spends through it which supported 60% of the spends

- Worked on building interest based audience to improve Targeting product - Launched View Through Attribution Tracking for advertisers - Introduced User based fraud prevention system

- Build the Playable Ads Product - Scaling up of Video Ad format - Conceptualize and experiment with innovative ad formats

- Analyse the Performance campaigns on mobile across the world to optimize and scale them. - Provide insights through data to the Product team on new releases as well as help develop new ones. - Help the field, business and sales teams understand the product and in the campaign performances.

Business Strategy development •Researched the market to estimate the demand and re-assert the business viability in India •Developed E-commerce portal providing Remote Support and Live Chat for home service of personal gadgets Consumer Service Operations •Co-supervised a team of 12 hardware engineers for home services •Developed an ERP system based on MS-Excel for inventory management of hardware parts worth INR 16 lacs •Implemented Management Information system(MIS) to monitor and analyse daily service operations Achievements •Serviced about 1700 customers in a short span of 3 months •Generated revenues of INR 2.9 lacs in 3 months

Consumer Engagement •Set up a call centre to service about 11000 applicants of Tata Institute of Social Sciences (TISS) •Customer handling, troubleshooting and maintenance of a live website (www.TenADay.in) with 70,000+ users Product Development •Led a 11 member team from IITs and BITS to develop testing content for about 40,000 students •Developed online skill testing certifications implemented in 22 cities with a marketing partner, Global InnovSource Achievements •Achieved a customer rating of 4.3 on 5 in the one to one counseling through the call centre to TISS applicants •Increased the team productivity by 280% through process improvement during the testing content development

Project title: Pedestrian characteristics on the BRTS corridor, Delhi - Performed a safety analysis of the pedestrian facilities provided on the BRTS corridor - Adapted the US safety standard from HSM to Indian conditions

Project Title: Pile foundations for the expansion of Steel Melt Shop, Visakhapatnam Steel Plant - Study of the failure of holes drilled for pile foundations - Track the project progress in association with the Site Engineer

- Formalized the structure of the organization - Introduced the constitution for the organization - Organized talks by eminent personalities from Hydrology, Japan.