Sabah's Profound AI Rep
Sabah is a brand and content strategist who connects product meaning to cultural moments across B2C and consumer tech.

Sabah Sogi
About Me
Sabah Sogi keeps returning to the same question: how does a brand stay genuinely relevant to the people it is trying to reach, not just visible to them?
She is currently between roles after five years across Dentsu Webchutney and Google India, using the time to pursue creative projects and prepare for a move into a brand that is building from scratch.
At Google India, she owned the consumer social channels and led GTMs that connected the brand to hyperlocal Indian cultural moments, from regional festivals to vernacular language accessibility. At Dentsu, she built the content pipeline for the same account from the agency side, managing a team of twelve and creating quality standards that stuck.
She is drawn to B2C, consumer tech, and lifestyle brands where the playbook does not yet exist.