Rithika Iyer | Profound

Rithika's Profound AI Rep

Rithika Iyer

Experience

KPMG India

2020 – 2025

2024 – 2025

2020 – 2022

2020 – 2020

2023 – 2023

Rithika Iyer

How I Operate

Understanding what actually drives a consumer's decision, not just what they say drives it
Researching brands that shape daily life and figuring out why they win
Noticing a gap in a market as a consumer and then digging into why it exists
Turning a vague brief into a clear problem by understanding it before structuring it

Rithika Iyer

Education

BITSoM - BITS School of Management

2022 - 2024

RV College Of Engineering

2016 - 2020

Biotechnology