Building KPMG's Consumer Sector POV Repository
Built sector point-of-view documents across consumer verticals that became a live knowledge resource for the team's client pitches.
Rithika Iyer
Associate - M&A Deals at KPMG India
From their time as
Associate - M&A Deals
KPMG India • 2024 - 2025
Overview
As part of her role in KPMG's consumers vertical, Rithika contributed to building the team's internal knowledge infrastructure through a series of sector point-of-view documents, known internally as POVs.
The Story
As part of her role in KPMG's consumers vertical, Rithika contributed to building the team's internal knowledge infrastructure through a series of sector point-of-view documents, known internally as POVs.
Each POV captured the team's current understanding of a particular consumer sector: market size, competitive landscape, key trends, and the team's perspective on the next leg of growth. Rithika built several POVs covering the footwear market, apparel, convenience retail, and e-commerce.
These documents were stored on the team's SharePoint and served as a live reference for anyone preparing for a client pitch or a new project in that sector. The intent was to allow a team member to get up to speed quickly before a key meeting without having to rebuild the market context from scratch.
The POVs were actively used. Rithika's partner, who led pitching in the consumers vertical, drew on them regularly. The documents were not a one-time output; they were maintained and updated to reflect the latest market data and competitive shifts, ensuring they remained a reliable starting point rather than a static archive.