Responsible for driving high priority strategic initiatives, corporate development and business partnerships for TATA Neu (India’s first e-commerce super app) Category growth and new business launches across service commerce, fintech and product commerce - Defined roadmap to strengthen and evolve quick commerce as a customer value proposition - Led strategic plan to increase Electronics GMV; interventions incl. Assortment, Product & Marketing - Spearheaded Omnichannel Strategy for Croma (Electronics) to drive GMV and organic app installs - Conceptualized and launched food delivery category (powered by ONDC) - Devised Mobility strategy incl. customer value proposition, operating model and associated business plan - Defined blueprint for TATA Neu gift cards business; designed product configurations and GTM strategy - Assessed and developed playbook for new category viz., Beauty, Baby Care, Home & Kitchen, Meat - Led the initiative on expanding and transforming the existing Ed-Tech proposition across group assets Key strategic projects across functions to drive platform metrics/ operations - Defined platform product strategy on Social Commerce and Gamification for TATA Neu - Ideated and executed program construct for IPL’23 sale campaign - Identified initiatives to improve commerce funnel based on user journeys/ voice of customer

Part of the leadership to drive Shopee India’s launch & growth (scaled to >1 M daily orders in ~6 weeks) - Devised and executed org ramp-up strategy; helped build a team of 100+ members within Ops in 6 months - Designed and setup Fraud & Risk function for India market; lead a team of ~15 members - Spearheaded financial and logistics business expansion; liaised across functions for on-ground execution - Coordinated with Legal team to design programs and processes compliant with e-com regulations

- Corporate Venture Capital (CVC) Fund investment strategy for a major agrochem player in India - Procurement spend transformation diagnostic study for a leading drug manufacturer in India - Strategic foundation and vision development for an Indian SaaS unicorn

- Business transformation and cost reduction initiative for a major Aluminium producer in India - Due diligence of an Indian data center asset for a global PE fund - Business continuity and post-COVID industrial reforms framework for a major GoI think-tank - Business process redesign and full potential transformation of a leading Indian real estate player - Revenue growth strategy for alternate materials business of a major Indian steel manufacturer

- New product launch and market entry strategy for a leading FMCG player in India - Business Transformation – Unit Costing, Capex Optimization and Pricing for a Global B2B telco - Cost re-structuring and profit maximization initiative for a leading airport operator in India - Portfolio optimization and field production enhancement for an Oil & Gas player in India - Strategic business plan and deal support for the industry leader in plastic pipes space

- Market assessment and set-up of fiber deployment business ‘NetCo’ for an Indian fiber OEM

- Managed project cost of realty projects worth INR 2500 Cr across 15 projects in Mumbai region - Correlated & analysed operations and financial data to initiate corrective actions - Spearheaded region-wide SAP implementation; trained a workforce of 100+ across 5 departments - Led cross-functional team of 6 members to design Project Performance Dashboard

- Conceptualized and developed techno-economically feasible design of bridge on Asian Highway 1 (AH-1)