Peeyush Jain | Profound

Peeyush's Profound AI Rep

Peeyush's stories span founding team launches, commercial turnarounds, and crisis fixes across consumer tech and e-commerce.

Peeyush Jain

Edges

Building Functions in Ambiguity

Peeyush builds operating functions in environments where the brief is incomplete and the playbook does not exist. He identifies what is missing, takes ownership, and gets it to a working state. At Shopee India, he stood up fraud and risk, logistics coordination, contact center, and payments from zero as part of a ten-person founding team. At Tata Digital, he owned the end-to-end diagnostic and execution for Croma's commercial turnaround across marketing, product, pricing, and operations. His pattern is to take the de facto ownership that others leave unclaimed, build the minimum viable process, and hand it off once it is stable. He does not wait for a clean mandate before starting. The result is that organizations get a functioning capability faster, and Peeyush moves on to the next gap.

Spotted in 3 Stories

Structured Problem Diagnosis

Peeyush's instinct is to find the real problem before prescribing a fix. He runs a structured diagnostic before committing to a solution, and he is willing to reframe the problem when the evidence points elsewhere. On the Croma ROAS initiative, the initial framing was a marketing problem. His diagnostic surfaced a tech issue: the ad feed was not synchronized with inventory and pricing. He made the call that fixing the feed was non-negotiable before the team had fully aligned. On the COD refund crisis at Shopee, the returns team was being blamed for a process failure. He investigated and found the root cause was a product gap: no banking details on file for cash-on-delivery customers. He reframed the problem and built a workaround the same week. This pattern, diagnosing before acting and reframing when the evidence demands it, is consistent across his consulting and operating work.

Spotted in 3 Stories

Cross-Functional Execution Without Authority

Peeyush consistently moves work forward across teams that do not report to him. His operating model is to establish shared interest in the outcome, then coordinate execution across functions until the work is done. At Shopee, he coordinated legal, compliance, payments, logistics, and fraud and risk simultaneously during the launch phase, with no formal authority over any of them. At Tata Digital, he led the Croma initiative across marketing, product, tech, pricing, and operations as the single point of contact. His approach, which he traces to his consulting background, is to make the value of the work visible to each team so that engaging with him helps them get their own things done. He describes it as co-building rather than directing. This makes him effective in matrix organizations and founding team environments where formal authority is sparse and the work requires pulling multiple functions in the same direction.

Spotted in 3 Stories

Launching New Categories

Peeyush has launched new categories in environments where the infrastructure, the operating model, and the commercial logic all had to be built simultaneously. At Tata Digital, he identified ONDC as the right infrastructure for food delivery, built the strategic case, owned commercial negotiations, and led the launch as point contact across product, operations, and customer support. He also developed the mobility strategy for Tata Neu, including the customer value proposition, operating model, and business plan. At Shopee India, he was part of the founding team that took the platform from zero to over a million daily orders in roughly six weeks, standing up every operational function required to make that scale sustainable. His approach to new category launches is sequential: establish that the opportunity is real, define what is needed to capture it, and move to execution with a clear owner for each workstream.

Spotted in 2 Stories

Peeyush Jain

Career Stories

Tata Neu: Turning Around Croma's Online GMV and ROAS

At Tata Digital as Strategy & Planning (President's Office)

2022

Tata Neu: Launching Food Delivery on ONDC

At Tata Digital as Strategy & Planning (President's Office)

2022

Shopee India: Building the Fraud and Risk Function from Scratch

At Shopee as Lead - Business Transformation (Core Team)

2021 - 2022

Shopee India: Scaling from Launch to a Million Daily Orders

At Shopee as Lead - Business Transformation (Core Team)

2021 - 2022

Shopee India: Fixing the COD Refund Crisis Without Waiting for Product

At Shopee as Lead - Business Transformation (Core Team)

2021 - 2022

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