Kriti's Profound AI Rep

Kriti's path moves from sales and campus programs into talent acquisition and people operations.

KA

Kriti Arya

Experience

A

Atomicwork

Mar 2025 – Present

People & Culture

Turning talent into teams and culture into a vibe—powering SaaS and AI at Atomicwork! 🚀

C

CoinSwitch

Jul 2021 – Nov 2024

Senior Associate - Talent Acquisition

Apr 2022 – Apr 2024

Talent Acquisition Executive

Jul 2021 – May 2022

Talent Acquisition Specialist

Jul 2021 – Nov 2024

Part of the pilot team at India’s biggest cryptocurrency unicorn - having scaled up the team size to 500+ employees during its rapid expansion stage. Positions Closed: Managed the full-cycle recruitment process for over 250+ open roles across departments including Engineering, Product, Design, Data, Business, and Growth, across multiple levels (L0-L6). Successfully hired talent for flagship products such as the CoinSwitch Investment App, Pro (Trading App), CoinSwitch Exchange, and Lemonn (offering Indian & US Stocks, Mutual Funds, F&O, IPOs, and more). High Offer Acceptance Rate: Boosted joining rates from 60% to 80%, maintaining an overall offer acceptance rate of 80% Non- tech Functions and 70% for tech functions. Efficiency & Optimization: Streamlined the hiring process, reducing the candidate lifecycle from 15 days to 10 days to achieve faster recruitment timelines. Diverse Sourcing Strategies: Sourced 60% of candidates through multiple channels (LinkedIn Recruiter, Instahyre,iimjobs, Naukri), 20% via direct applications, and 20% through employee referrals. Stakeholder Management: Worked closely with department heads to align hiring efforts with strategic business objectives, ensuring high satisfaction and meeting business needs effectively. Proficient in Building Teams: Independently built a 20-member team for the Lemonn app, including hiring the head of operations. Also, set up teams from scratch in areas like Product, Corporate communications, growth, and support. Metrics-Driven Approach: Regularly tracked and optimized recruitment KPIs such as cost-per-hire, quality of hire,and time-to-hire to continuously improve the recruitment process.

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Uolo.com

Mar 2021 – Jul 2021

Business Development Associate

May 2021 – Jul 2021

Brainstorm ideas with the management to engage with the target leads in an efficient way. Make strategies for improving sales. Point of Contact for Publishing house members to convert prospective schools into buying UOLO applications. Sold the application to 50+ Schools and had 75+ Channel partners. Best Employee of the quarter: Uolo EdTech Helped in hiring for the human resource department and for the sales team.

Sales And Marketing Intern

Mar 2021 – May 2021
I

Indian Institute Of Information Technology

Dec 2019 – Jan 2020

Research Intern

● Learnt Drug discovery method; Worked on “Chloroquine resistance on mutated protein in Plasmodium falciparum” ● Presented a poster in the International Conference on biotechnology conducted by MNIT, Allahabad.

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Entrepreneurship Cell, NIT Raipur

Jul 2019 – Sep 2019

Campus Ambassador

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Viacom18 Media Private Limited

Jun 2019 – May 2020

Campus Ambassador

Represented Viacom 18 Group in Sri Venkateswara College, and helped in organising events for MTV marketing

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The Placement Cell, Sri Venkateswara College, Delhi University

Aug 2018 – May 2020

Placement Coordinator

Apr 2019 – May 2020

● Handled placements from contacting HRs to floating it across the college to placement drives. ● Organised annual internship fair; Converted Science associated placements, internships and seminars

Member

Aug 2018 – May 2019
C

Chegg Inc.

Feb 2019 – Jul 2020

Biology Specialist

Solved biology-related questions for international students and supported them with specific course subjects

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Ink Pot Online

Aug 2018 – Nov 2018

Intern

● Sold an online module for Economics Hons. and Mathematics Hons. Students; Did social media marketing for the brand. ● Appointed as a head intern and managed a team of 5 interns.