Scaling CoinSwitch Hiring Across Functions
Managed full-cycle recruiting while strengthening speed, sourcing, and offer conversion.
Kriti Arya
People & Culture, Atomicwork
From their time as
Talent Acquisition Specialist
CoinSwitch • Jul 2021 – Nov 2024
Overview
Kriti managed more than 250 roles across engineering, product, design, data, business, and growth at CoinSwitch. Her work contributed to scaling the company beyond 500 employees while improving joining rates and reducing hiring cycle time.
The Story
Kriti joined CoinSwitch's talent acquisition team during a period of rapid expansion. The hiring mandate spanned multiple functions, products, and levels, requiring consistent coordination with department heads.
She managed the full recruitment cycle for more than 250 open roles across engineering, product, design, data, business, and growth. Her scope covered sourcing, candidate management, stakeholder alignment, and offer conversion for products including the CoinSwitch Investment App, Pro, Exchange, and Lemonn.
She used several sourcing channels and tracked cost per hire, quality of hire, and time to hire. She also diversified candidate flow across outbound sourcing, direct applications, and referrals.
Her process work reduced the candidate lifecycle from 15 days to 10 days. Joining rates rose from 60% to 80%, with overall acceptance rates of 80% for non-technical roles and 70% for technical roles.
Ownership Snapshot
Broad role
Talent acquisition specialist supporting hiring across technical and business functions.
Goal
Build teams quickly while preserving candidate quality and joining rates.
Direct ownership
Owned sourcing, stakeholder alignment, process tracking, and candidate conversion.
Team execution
Partnered with department heads and interview teams across the company.
Topics
- Full-Cycle Recruiting
- Technical Hiring
- Hiring Operations
- Stakeholder Management
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