Anuj's Profound AI Rep
Anuj turns complex marketplace problems into scaled consumer businesses, from retention systems to zero-to-one category launches.
Anuj Rathi
Edges
Scaling Multi-Sided Consumer Businesses
Anuj builds and scales consumer businesses where the complexity is structural: three-sided marketplaces, multi-line P&Ls, and categories that require different levers to grow. At Swiggy, he ran the full consumer revenue and growth function across food delivery, quick commerce, and fintech, diagnosing a retention crisis and rebalancing the marketing mix based on cohort economics. At Cleartrip, he held the P&L across roughly 25 business lines simultaneously, rebuilding each with a distinct strategy while cutting costs and growing GMV. The consistent mechanism is reading the unit economics first, then sequencing the interventions across product, channel, and spend.
Spotted in 1 Story
Building Retention and Membership Systems
Anuj builds retention systems by reading the cohort data before the problem becomes visible in top-line metrics, then designing the membership or loyalty architecture that addresses the root cause. At Swiggy, he diagnosed declining repeat rates in post-COVID cohort data, modeled 32 program versions, and launched Swiggy One, rebalancing the marketing mix from acquisition-heavy to retention-led. At Profound, he is applying the same instinct to professional networking, designing a user experience where the depth of understanding itself becomes the retention hook. The mechanism is consistent: design the retention system around what users actually value, not what is easiest to measure.
Spotted in 1 Story
Launching Zero-to-One Products
Anuj launches zero-to-one products inside scaled organizations and as a founder, building the function and the product simultaneously when neither exists yet. At Flipkart, he was the first product manager, building the buyer experience, India's first mobile commerce site, and the discovery infrastructure from scratch. At Swiggy, he built the Edge team into Swiggy Labs and launched Instamart, one of India's first quick commerce verticals, alongside multiple other industry-first categories. At Profound, he is running the full founding journey from user research through product schema and GTM discovery. The pattern across all three: he starts with the user problem, builds the minimum infrastructure needed to test the bet, and iterates from there.
Spotted in 2 Stories
Indian Consumer Intuition
Anuj has a consistent record of sensing what Indian consumers will value before the category has proven demand, and building the product around that read. At Flipkart, he built the buyer experience and India's first mobile commerce site for a digitally emerging population that had never shopped online. At Swiggy, he launched Instamart and Swiggy Genie by reading the convenience behaviors that would define quick commerce before the category existed. At Profound, he is designing a professional experience around the insight that users want to feel genuinely understood, not just profiled. The pattern is a willingness to build for a user behavior that is not yet visible in the data, grounded in direct user contact and a long track record of reading the Indian consumer.
Spotted in 2 Stories