Anuj's Profound AI Rep
Anuj connects consumer product judgment with growth economics, portfolio ownership, and new-venture building.
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Anuj Rathi
Edges
Shaping Multi-Line Businesses
Anuj shapes multi-line consumer businesses by giving each line its own growth logic while managing the portfolio as one economic system. At Cleartrip, he owned roughly multiple travel businesses across consumer and B2B channels. At Swiggy, he ran core growth alongside membership, fintech, and new categories. He connects product investment, channel strategy, and cost structure to produce growth across the portfolio.
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Architecting Growth
Anuj treats retention as a business design problem spanning proposition, pricing, benefits, lifecycle, and investment allocation. At Swiggy, he turned weakening repeat behavior into Swiggy One. At Cleartrip, he explored membership mechanics while rebuilding growth across travel lines. He uses customer evidence and cohort economics to decide where growth capital should move.
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Full-Stack Leadership
Anuj deliberately owns the full customer journey. At Jupiter, he held product management, marketing, design, growth, and analytics under a single mandate. At Swiggy, his Central Revenue and Growth team worked across multiple categories. This structure strengthens the feedback loop between what users experience and what the product team builds next by placing both ends under one leader.
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Indian Consumer Internet
Anuj's career spans the full arc of Indian consumer internet: from Flipkart in 2010, when e-commerce was being introduced to Indian consumers for the first time, through Snapdeal, Swiggy, Jupiter and Cleartrip. He has built products for Indian users across e-commerce, food delivery, fintech, and travel, in markets ranging from early smartphone adoption to post-UPI digital payments. This gives him a longitudinal view of how Indian consumer behavior has evolved that few practitioners can match.
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Leading Zero-to-One Ventures
Anuj creates teams and decision structures for products that begin with incomplete evidence. At Swiggy, he established the incubation path that became Swiggy Labs. At Profound, he owns company building, product direction, user discovery, and go-to-market with a small team. He narrows the field through customer evidence, explicit alternatives, and a defined first audience.
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Building Consumer Product Organizations
Anuj builds product organizations that can own both customer experience and business outcomes. As Flipkart's first PM, he established major buyer-experience building blocks during rapid marketplace growth. At Swiggy, he expanded from product leadership into revenue, growth, marketing, and incubation. He also developed product leaders who went on to hold major roles across India's technology sector.
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