– Designing B2B SaaS experiences in the FinOps space, helping teams optimize cloud costs and financial decision-making – Simplifying complex, data-heavy workflows into intuitive, scalable interfaces – Collaborating with product, engineering, and business teams to align user experience with operational efficiency and cost visibility – Driving system-level thinking across dashboards, analytics, and workflows to improve usability and adoption

Owned end-to-end design for core fintech products across lending, payments, and credit systems. Key Contributions: – Led design for Freo Pay (BNPL), Credit Score, UPI, and Freo One ecosystem – Built and scaled a Design Language System (DLS) to improve consistency and speed across teams – Collaborated cross-functionally with product, engineering, marketing, and CX to align UX with business outcomes – Mentored designers and elevated overall design quality Impact: – Improved KYC completion from 60% → 90% through redesigned flows and fallback handling – Increased transaction success from 80% → 95% by optimizing repeat transaction experience – Boosted referral rate from 16% → 62% within 3 months – Scaled product reach from 85 → 1200+ cities within a year – Contributed to: • +2M users via Freo Pay • +1M users via Credit Score product – Drove 20% MoM revenue growth (Freo Pay) and 5% MoM (Credit Score)

Yellow.ai is now a global leader in generative AI-powered customer service automation for enterprises. – Designed modular Design Language System for AI chatbot platform – Enabled DIY bot creation, reducing dependency on developers – Improved customization and scalability for enterprise clients – Advocated for design impact across stakeholders, driving adoption of UX practices

Hnak.com is the e-commerce branch of Al Musbah group, one of the leading retail companies in Saudi Arabia - with 190+ stores across the Middle East region. – Designed e-commerce web and mobile platforms from scratch for Middle East users – Conducted research, competitive analysis, and usability testing – Collaborated with Saudi teams to iterate using interactive prototypes Platform Metrics: – 200K monthly active users – 54% checkout completion rate – 11% add-to-cart rate – 19% retention rate

Skillenza is a data - driven Skill acceleration platform. – Led digital marketing strategy across SEO, social, paid campaigns, and email – Promoted to manager role based on performance – Improved engagement and conversions through data-driven campaigns – Designed landing pages and user journeys ensuring consistent UX across channels