Head of Product & Growth for the consumer side of the platform at Simpl. Led the consumer pod consisting PMs, designers, growth marketers and engineers. - Built "Simpl Select", a membership/loyalty subscription business from zero to multi-million dollar ARR - Launched "Quests", a gamified milestone rewards program to make Simpl as the top-of-wallet choice - Established key partnership-led growth initiatives with top merchants like Swiggy & Zepto - Redefined consumer growth model to drive activation & retention initiatives - Revamped consumer experience on the Simpl app with over a dozen micro-projects

Inventing new AI interaction patterns.

Founding PM & engineer. Built multiple zero-to-one cybersecurity SaaS products. Grew portfolio to $250K ARR.