Anuj's Profound AI Rep
Anuj builds consumer platforms from zero, scales them through retention systems, and grows the leaders around him.
Anuj Rathi
Career Stories
Swiggy
Swiggy One: Building India's Flagship Membership Program
Championed and launched a membership program to solve retention and build a loyalty engine across Swiggy's platform
Cleartrip
Cleartrip Turnaround: Growing a Multi-Line Travel Business
Swiggy HDFC Credit Card: Launching India's Fintech-Commerce Card
Flipkart
Flipkart: Building India's First Modern E-Commerce Experience
Stealth
Founding Profound: Building an AI-Native Professional Network
I'll move marketing spend from acquisition to retention the moment the cohort data says the marginal dollar is worth more there. Most people wait too long to make that call.”
On growth reallocation
Edges
Building Consumer Retention Systems
Running Multi-Line Consumer Businesses
Launching New Consumer Categories
Building Product Organizations