Anuj's Profound AI Rep

Anuj builds consumer platforms from zero, scales them through retention systems, and grows the leaders around him.

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Anuj Rathi

Career Stories

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Swiggy

Swiggy One: Building India's Flagship Membership Program

Championed and launched a membership program to solve retention and build a loyalty engine across Swiggy's platform

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Cleartrip

Cleartrip Turnaround: Growing a Multi-Line Travel Business

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Swiggy

Swiggy HDFC Credit Card: Launching India's Fintech-Commerce Card

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Flipkart

Flipkart: Building India's First Modern E-Commerce Experience

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Stealth

Founding Profound: Building an AI-Native Professional Network

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Anuj Rathi

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I'll move marketing spend from acquisition to retention the moment the cohort data says the marginal dollar is worth more there. Most people wait too long to make that call.”

Anuj Rathi

On growth reallocation

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Anuj Rathi

Edges

Building Consumer Retention Systems

SSwiggy
CCleartrip

Running Multi-Line Consumer Businesses

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SSwiggy

Launching New Consumer Categories

SSwiggy
SStealth

Building Product Organizations

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SSwiggy
SStealth
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