- Conducted research on potential partnerships for Stressbusters, a startup providing mental well-being services to organisations and individuals, and contacted influencers in the mental health space to initiate collaborations to expand outreach to the target audience. - Worked on developing an online retail strategy with relevant digital retailers for health and wellness products, and conducting research on them to ensure optimal product fit. - Managed Stressbusters' digital presence across platforms, and increased engagement on social media through initiatives like give-aways.