Running Primary Research End to End

Aditya does not treat primary research as a data collection task. He treats it as a design problem: what structure will surface the signal the brief actually needs? At FSG, he built a scoring framework from scratch to handle a situation where stakeholders held conflicting views and no existing format could reconcile them. At IQVIA, he designed blinded interview protocols for healthcare professionals to eliminate bias before a single question was asked. The pattern across both is the same: he structures the research approach before executing it, and he follows the data even when it surfaces something the original plan did not anticipate. For a team that needs someone who can pick up a vague brief and return structured, defensible findings, this is the muscle that matters.