Revenue Generation & New Initiatives Scaled 5 sales sources by identifying high-intent datasets, optimizing low-CAC targeting, and refining the sales funnel, driving ₹7 Cr/month revenue (~6% of revenue). Designed a lead prioritization engine using engagement signals, resulting in a 13% increase in conversion rate, generating ₹4 Cr+/month incremental monthly revenue. Implemented an automated upselling system activated by customer satisfaction and recency indicators, generating an additional ₹50L/month in revenue.

Communication System Designed a centralized communication stack across SMS, email, notification, and WhatsApp, handling 10 Cr+ daily requests with near-zero latency. Rolled out persona-based communication triggers using time-series engagement analysis, increasing engagement by 22% while reducing costs by 9%. Launched a QR-based rating system for clients, adopted by 320K+ users and contributing 12% of daily platform ratings. Improved EMI bounce recovery flows through sentiment-based targeting, delivering 43% uplift and ₹30L/month incremental revenue. Launched a 0→1 WhatsApp KYC chatbot, reducing manual workforce costs by 90% (~₹4.5L/month). Launched rich push notifications, driving an 11% DAU uplift for the app.

Shipped a sales disposition MVP, improving lead conversion by 23% through tighter follow-up loops and structured disposition logic. Increased doctor engagement by 37% by launching low-cost clinic identifiers to nudge on-site actions. Integrated CRM into the sales process to streamline doctor onboarding.

Decreased churn off from our landing page by 17% by implementing demography based testimonials. Monitored performance of all the active campaigns to optimise the reach. Documented key user pain points by analysing the data of customer support tickets.

Built Alphas(Quantitative trading models) on different financial logic.