I help busy Founders like you craft a public voice that resonates with your investors, customers, and talent.

Seeded in 2019, ATS is a full-stack content company with a focus on true stories, factual content and adaptations. (www.allthingssmall.in) At ATS I created new business units focussed on journalism, multimedia, branded content and research. Within 24 months of launch I developed an international roster of clients including Spotify, Amazon, Clubhouse, Yahoo and several major Indian “unicorns” in the fintech and crypto sectors. We achieved output at high scale and high quality through carefully designed processes, smart use of technology, rapid feedback systems, and meticulous project planning. Key Achievements: - Raised a pre-seed funding round from a major Indian media fund - Generated million dollar revenues from Year 1. Achieved profits from Year 1, in a challenging business environment - Facilitated a 100% “work from home” team structure distributed across 8 cities in three countries, using a combination of smart technology, apps and project management SOPs - Responded to COVID business challenges by diversifying teams into new businesses including communications consulting, spoken word audio and branded content - Our productions have achieved critical and popular acclaim. ATS has produced a chart-topping Spotify podcast, award winning journalism, and a critically acclaimed documentary shortlisted for several international film festivals. - Developed and led a public relations consultancy unit. This included advising one of India’s most important state governments on policy formulation and communication. Engagement areas included COVID response protocols and green energy.

During a decade-long stint my roles and responsibilities rapidly grew from freelance contributor to managing editor, UK correspondent and Leadership Team member. I handled a diverse portfolio of editorial and product assignments ranging across reportage, features, investigative journalism, research, new talent development and brand. As member of the paper’s Leadership Team I was deeply involved in managing operations, technology platforms, building scale, and multimedia strategy. Key Achievements: - Conceived and launched Mint Indulge, a supplement on luxury products and services that rapidly achieved multi-million USD annual advertising revenues. - Developed long term content relationships with some of the world’s finest luxury brands: Rolex, Dior, Breguet, Vacheron Constantin, Moet Hennessy and others. - Transformed Mint On Sunday, the newspaper’s online weekend features magazine, into a home for award-winning journalism and new narrative voices. - Rolled out new and pioneering content verticals and distribution platforms including blogs, podcasts and video bulletins. Led to rapid growth in US and European audiences. - Built strong content partnerships with several external agencies including the World Economic Forum, Baselworld, Fondation de la Haute Horlogerie, Digital Empowerment Foundation and others.

Crompton Greaves Ltd. was a multi-billion dollar Indian multinational that operated in the power, consumer electricals and allied businesses. I was hired by the board to help run a business development team that explored diversification opportunities in the consumer retailing sector. Responsibilities included research, business modelling, strategy formulation and internal communication.

Hired from business school to join the firm’s operations and manufacturing practice. Led research and analysis on several high-profile consulting projects. Sectors covered include automotive, manufacturing, higher education, urban planning and non-governmental organisations.

Author of four novels and two book of non-fiction for publishers such as Penguin, Rupa Publications and Simon & Schuster. I have also written several articles for a variety of media outlets including the New York Times, Quartz, The Nation, ESPN Cricinfo, The Economic Times, Elle, National Geographic Traveller and The Morning Context. I maintain a close relationship with the Indian and international press. Books: 1. Dork 2. God Save The Dork 3. Who Let The Dork Out? 4. The Sceptical Patriot 5. The Corpse That Spoke 6. Bombay Fever