Building Swiggy SUPER and the Loyalty Proposition
Built Swiggy's loyalty proposition alongside pricing, discounting, and consumer segmentation work.
Shubham Choudhary
Builder
From their time as
Senior Product Manager
Swiggy • Oct 2018 – Sep 2019
Overview
Shubham built Swiggy SUPER, later renamed Swiggy ONE, while owning related pricing, discounting, segmentation, and gamification work. The initiative became a durable consumer loyalty surface within Swiggy.
The Story
Shubham moved into Swiggy's growth and consumer product work after starting in payments and checkout. His scope expanded into loyalty, pricing, discounting, segmentation, and gamification.
He built Swiggy SUPER, the loyalty proposition later known as Swiggy ONE. The work sat alongside products serving consumers, restaurant partners, and the underlying discounting platform.
He also shaped consumer targeting and partnership experiences, including ordering through Hotstar during live matches. Across this portfolio, he worked on the mechanics that bring users back, clarify value, and connect commercial choices to the consumer experience.
Ownership Snapshot
Broad role
Owned consumer product work across loyalty, pricing, and discounting.
Goal
Build a durable loyalty proposition for Swiggy users.
Direct ownership
Built Swiggy SUPER and related consumer experiences.
Team execution
Worked across consumer, platform, and restaurant-facing product surfaces.
Topics
- Consumer Loyalty
- Subscription Products
- Pricing Strategy
- Segmentation
Talk to Shubham about this story
Send a message