Isha Agrawal is a research-led strategy analyst with experience across consulting, fintech, and energy. She specializes in primary research and market analysis, running end-to-end field studies that feed directly into investment and market entry decisions.

She is currently a Senior Associate Consultant at Praxis Global Alliance, where she leads research workstreams across PE due diligence, market entry strategy, and sector reports.

At Praxis, she conducted over 100 in-depth interviews across five credit product categories for a Singapore-based NBFC, synthesizing consumer personas and regulatory constraints into a go-to-market recommendation.

At BCG, she modeled a wind-solar hybrid renewable energy opportunity for a national oil company, building the financial case that reached the chairman and earned approval for deeper implementation work.

She is currently leading the scope and delivery of a battery sustainability report for Mahindra, covering the full EV and energy storage value chain from mineral procurement to recycling.