Running Primary Research End to End

Naman designs and executes primary research workstreams from scratch, without a team around him. He scopes the research question, identifies the right expert sources, conducts the interviews, and synthesizes findings into a clear point of view. This pattern has shown up across BMS IC chips, drone technology, and consumer gifting behavior. In each case, he owned the full arc from sector orientation through to the insight that shaped the decision. His instinct is to backtrack from the demand side first. He reaches out to the people who would buy or use the product before forming a view on the product itself, because validation has to come from the consumer side. The result is research that moves decisions rather than documents them.