Building Lemonn's Founding Team
Built a cross-functional product team from scratch, including a senior operations hire.
Kriti Arya
People & Culture, Atomicwork
From their time as
Talent Acquisition Specialist
CoinSwitch • Jul 2021 – Nov 2024
Overview
Kriti independently built a 20-person team for Lemonn, CoinSwitch's investment product. The mandate included hiring the head of operations and establishing capability across several functions.
The Story
Kriti took ownership of building the initial team for Lemonn, a product spanning Indian and US stocks, mutual funds, futures and options, and IPOs. The work required translating a new product's operating needs into a coordinated hiring plan.
She recruited across functions and levels rather than filling a single specialist group. Her remit included the head of operations, giving the team senior operating leadership alongside its functional hires.
The completed team reached 20 people. The work also drew on her broader experience setting up product, communications, growth, and support teams from scratch at CoinSwitch.
Ownership Snapshot
Broad role
Recruiting owner for a new cross-functional product team.
Goal
Build the people foundation required to launch and operate Lemonn.
Direct ownership
Owned hiring across functions, including the head of operations search.
Team execution
Worked with functional leaders and interviewers to assemble the team.
Topics
- Team Building
- Cross-Functional Hiring
- Leadership Hiring
- Product Launch
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