- Drove 0-to-1 product development across Rummy (Points, Pool & Deals), Ludo, and Fantasy Cricket, authoring comprehensive game design documents to align tech, design, and compliance teams - Led end-to-end product lifecycle — from market research and feature planning to UI/UX design and QA — with a relentless focus on player experience, monetization models, and regulatory readiness - Wore multiple hats: Navigated cross-functional responsibilities including Product, UX, QA, Tech partnerships, and Legal — ensuring progress across all verticals in a high-pressure, resource-constrained environment - Designed intuitive game interfaces from scratch, balancing compliance needs with retention and engagement mechanics tailored to Indian RMG players - Despite early closure due to macro funding challenges, delivered a fully spec’d, test-ready gaming product suite with lean resources, demonstrating startup agility, resilience & product management fundamentals

- Built MVP for blockchain-based casual games; included biometric onboarding for 18M+ users. - Reduced FTUE (First-Time User Experience) drop-off by 28% and boosted LTV by 14% via leaderboard & live engagement. - Collaborated asynchronously with game design and data teams across geographies.

- Championed 10+ Lineup App Features across 100+ App Screens & Dashboard in 0-1 mode, orchestrating research, PRDs, design feedback, seamless collaboration with the Tech team & QA - Navigated the journey from Roadmap inception to PRDs, Designs, Tech Discussions & QA, culminating in App Launch Readiness for IPL within a 6-month timeframe down from 9 months - Quality tested the core 'T20 Lineup Predictions' Cricket prediction Model & Optimiser to ensure accuracy of insights & competitiveness in it's MVP version - Ensured IPL readiness with Agile methodology (Scrum), team stayed focussed & in high spirits

- Scaled 'Call Break' game to the top 3 of MPL's revenue-generating games in 24 months - Led a 15-member cross-functional team: engineers (NodeJS, Unity, ReactJS & Java), designers, business - Received Best Team Award for Callbreak's exceptional growth in H2 '22 - Achieved exceptional growth in H2'22, H1'23 via Leaderboards, Tournaments, CB Fantasy & CB Trump - Enforced 10+ fraud indicators, incl. Multi-account blocking, Hand Analyzer, Player collusion checks - Led 20% of MPL's DAU, with significant active user retention - Boosted new user retention by 7% through game help features & lowered RTP 0-0 by 5% - Implemented 20+ data-driven features, enhancing revenue, ATV by 20% & GPU by 10% - Elevated MPL wide Matchmaking, enriching higher lobbies, organic engagement, & funnels by 80% - Analyzed 20+ competitors, 100+ UX benchmarks & 5000+ player VOC for CS Tickets/PWAU at 0.2% - Creating a cost-effective CleverTap alternative, to save on significant product costs

-As an IT Consultant, I spearheaded the digital task-force to digitize Business processes, measure-analyze business metrics to provide real-time & periodic reporting in the Home Services category within the People, Finance, Sales & Operations teams - Enhanced the Customer Engagement with IVRS Round-robin call pickup method, ensuring a 3X & 10X increase in Hot to Warm Pipeline of Leads than previously Lost Leads. - Engaged with Hubbler, a No-Code App Platform to further integrate the digitization of the Business Processes resulting in a 60% faster deployment with crisp requirements, QA & team trials. - Business Funnel Clarity for Top Management & Across Departments saving 150 man hours/week & bringing endless delight in-a-click right from people management, slot checking & booking, finance current & historical status, pending payments adjustment in current works to recording sales & service follow-ups. - Every department is digitized to ensure even a 100X jump would be handled in a streamlined manner to avoid internal chaos & customer disappointments

- Handled 'Zero to One' Business Development - Prexo / Used Phone Sales - Areas of responsibility: Business Management, Sales (Offline & Online), Pricing, Warehouse Sales Operations, Stock & Payment Reconciliation with Finance (Udaan Business) - Led business development, sales operations, pricing, invoicing, and inventory and warehouse management. - Liaised with Amazon India Used Phones Team and led an internal team of 3-10 members (sales & operations). - Leveraged Udaan.com, clocking 0 to 10,000+ Units sales in 4 months on the platform with <3% sales returns. - Leveraged the platform Backmarket for cross border E-commerce sales in France and handled P&L responsibility. - Boosted profit margins by 20% and increased average revenue per unit by 5%. - Developed the Business Requirement Document (BRD), UI Wireframe and performed User Acceptance Testing (UAT). - Executed strategies to clock profits worth INR 30 Lac/6 mo (moved from 20% loss to 8% profit). - Customer Module: Registration, Order Creation, Historical Tracking - Admin Module: Invoicing software, Dashboards, Sales, Stock & Payment Reconciliation - Assisted in other business sales tasks (Covid Safety Products) to ensure overall Company & professional growth. - Used phones business (Sales Division) was closed due to Covid-19

I researched, contributed & measured impact across Marketing + Product + Sales + Business: - Curated content and collaterals to drive thought leadership, sales pitches & webinars leading to 15% lead conversion. - Designed social media strategies and campaigns to increase social media presence on LinkedIn by 3x and boosted engagements to 9%. - Generated churn revenue from 25% of dormant customers through a meticulous execution of strategic campaigns. - Analyzed customer data to determine possible churn and opportunities for upselling and cross-selling to drive revenue. - Led cost optimization initiatives in marketing spends & time to save 20% of costs.

- Created and led a team of 20 across departments - Researched, reviewed & spearheaded - f&v vendors / farmers, FPOs, website & app development, business development - apartments / horeca / WhatsApp orders / mobile van sales - Setup three business verticals, drove strategy & sales, quarterly revenue, managed WoW business reviews for steep growth - My thanks to the 2 wonderful founders for their guidance & the team I got to work with - The business could not continue due to lack of funds & closed down

Product Life cycle Management | Strategic Marketing | Business Strategy | Data Analytics - Revamped the product structure for conversion, product discoverability & better user engagement leading to a 50% boost in growth, 60% increase in visibility and 40% reduction in order cancellation. - Increased visibility of low-shelf life products by 60% via cart cross-selling and reduced food wastage by 4.5% and contributing to 5% addition in INR 1 Cr revenue. - Redesigned a 5 step flow to 2 steps with crisp design leading to reduction of 50% in drop-offs, 60% rise in sessions and 80% lesser bounce rate. - Revamped initial login process designed around purchase intent resulting to 50% reduction in launch drop-offs. - Created strategies to aid ease of finding products by introducing filters and introduced an end-to-end full-fledged couponing system, boosting decision time by 40% and increasing MoM orders by 7%. - Acted as SPOC for internal tech team and engagement tools team for the implementation of CleverTap & WebEngage. - Effectively built customer pipeline, increased subscriptions by 10%, referrals by 20% and wallet users by 6% by introducing newsletter subscription module, referral module & cashback. - Redesigned the SMS flow and added live tracking, driving a reduction of 50% in calls and a 40% lesser average call time. - Introduced a full-fledged couponing system with 25+ combination features that impacted the DAU by 10X - Worked on implementation of 2 customer engagement tools (CleverTap & WebEngage); Market research > Tool selection > Events-attributes for marketing planning & segmentation > Data sanity - Positively impacted the customer registrations & referrals by introducing the newsletter subscription module, referral module & cashback options - Redesigned and improvised the SMS flow & added live tracking, much to the delight of customers & customer support team - Owned the product impact data automation.

GTM | Content | Sales Enablement - Develop and execute effective GTM programs across geographies focused on business growth impacting revenue - Create and distribute content for effective lead generation – Product positioning / messaging, Presentations, Videos, Sales Kit, Whitepapers, Blogs, Datasheets, Success stories, Webinars, Brochures, Case studies etc - Communicate the value proposition and provide high value sales tools, training and collateral's to sales teams - Liaise with Sales, Product and operation teams to deliver successful marketing campaigns Digital Marketing | Websites | Events - Successfully managed digital marketing campaigns in both direct and agency environments - Managed multiple online campaigns both organic and paid for multiple channels such as Email, Social, Search, PPC - Designed and executed SEO strategy, User flow, landing pages and webpages - Organize and execute marketing events, including business meet, seminars, trade-shows and product launch @NRF 2017

- Designed strategies for the Identity Access Management industry vertical to identify opportunities worth USD 7M. - Increased unique web visitors up to 200% through SEO, PPC efforts and led 10% YOY growth of web organic resources. - Supported 6+ products with web strategy, content development and end to end event planning for launch efforts. - Launched PR campaigns for product featured ‘Consolidated Audit Trail’ and ‘Real-time Active Directory auditing’. - Provided support in technical marketing (product help, tutorials, training materials, etc), content strategy (Webinars, Blogs, Surveys and Videos) and digital marketing. - Worked with PR agencies, globally to share the latest product news and promote product features globally. - Digital marketing (SMM, e-mailers: leads, release news, promotional, newsletters: lead nurturing, monthly, partner), landing pages & content for SEO, SEM) - Engaged with support team to understand enterprise customer’s pain-points. - Worked with customers for brand building and marketing activities.

- Handled creatives & client management for Numeric Power Systems Ltd., K7Computing Pvt. Ltd., MyTVS & KGS Builders - Presentation note on UPS market understanding & Numeric marketing communications - Spearheaded client engagement strategies, worked on the K7Computing product design revamp, KGS Builders new logo brand manual & developed content-monitored the execution for Integral Coach Factory pitch