Garima Singh

PM 1 @ CoinSwitch's consumer stock investment app. 1. Built Intelligent Pricing (DASH) to help users make better investment decisions through data-driven price recommendations. 2. Improved the KYC journey through funnel optimization and conversational experiences. 3. Revamped global search across Stocks, Mutual Funds and F&O to improve product discovery.

1. Launched Mutual Funds 0→1, including migration from external vendor to direct BSE integration. 2. Led F&O activation and growth initiatives across the investment journey. 3. Built a zero-CAC acquisition channel by cross-selling to a high-intent existing user base. 4. Launched Stock SIP from 0→1 — drove external partner integrations, automated payment setup, and order execution workflows 5. Introduced multi-bank account linking, enabling users to deposit and withdraw funds across multiple linked bank accounts.

• Built a support monitoring dashboard tracking calls per order, TAT, FCR, and inbound call ratio — reduced reporting cycle from 15 days to real-time. • Identified city-level demand-supply imbalances through data analysis — collaborated on pricing interventions to shift demand from peak to off-peak slots, driving a 7% uplift in order placement rate.

- Led user-centric product discovery through extensive on-ground user and vendor research. - Redesigned core booking flows for a significantly improved user experience and operational efficiency. - Introduced features based on A/B testing to optimize conversions and reduce support dependency. - Strategically managed demand and improved operational capacity through product adjustments.

I did a Summer Internship in HPCL (Hindustan Petroleum Corporation Limited) Mumbai in 2021, where I learnt about different types of Tyres, manufacturing of Tyres from rubber process oils, types of rubber process oil.