B2C alias phone number platform. Users get a verified alias keeping their real number private across signups, deliveries, and everyday sharing. Led product strategy, management, and end-to-end design from zero to MLP. Closed beta: 20 users, 85% activation, ~60% WAU retention, 60 to 100 masked calls completed.

End-to-end product design + implementation for 5 clients (Cybrid, Hyblock Capital, Decoda Health, Secunetics, Transformity) across 16 sub-products spanning fintech, health, and cybersecurity verticals. Brief → Tempo ideation → Figma → Tempo → dev handoff. Multi-week cycles compressed to days. Also built design systems from scratch for clients component libraries, token architecture, and interaction specs.

Led the end-to-end design process for the dashboard and mobile app interfaces, focusing on delivering an exceptional user experience. Implemented a user-centric design approach, ensuring that the dashboard and mobile app met the diverse needs of the target audience. Collaborated closely with development teams, providing detailed design specifications and participating in agile development cycles.

Successfully collaborated with a wide range of clients, from designing websites to menus for restaurants and increasing traffic and customer engagement. Boosted sales through strategic visual communication and responsive design principles.