Safer Adriatic: Restoring Multilingual Adoption Across Three Regions

Chanchal led post-launch adoption for Safer Adriatic across Slovenia, Croatia, and Serbia. The same deployment produced different results by region because ticket volumes, feedback capacity, and language conditions varied.

Croatia carried the heaviest ticket load and had limited capacity to participate in the feedback loop. Chanchal raised the issue with the chief operating officer and set a regional recovery plan rather than treating the account as one uniform rollout.

He introduced monthly workshops for the Croatia team while coordinating with Zuro's technical team on continued model tuning. The response combined enablement with product refinement, matching the intervention to both user behavior and answer quality.

As solved-ticket history accumulated, the team used six months of account data to fill gaps left by the existing support articles. Serbia's head of support reported that 97% of the team's work was being completed through the AI assistant, which also gave the wider account a concrete adoption reference.

Within six months, the three regional domains reported engagement of 89%, 94%, and 97%. The account moved toward consistent adoption while preserving a different operating cadence for each region.