Founder building Arka, an AI-powered scam-call detection product under Unimind. Arka listens to live calls, scores fraud risk in real time, and warns users before they act. Architected the fraud-decision engine on a strict separation of concerns: an LLM extracts evidence, deterministic code does the scoring, and hard rules override — keeping decisions auditable and resistant to model drift Working on a working MVP with a live OTP-block feature functioning end to end Set product direction around a B2C consumer wedge, with the thesis that consumer call data builds the infrastructure to later power a B2B (BFSI/bank) offering Leading a lean team, owning product, GTM, and fundraising as a solo founder Grounded in operator-level product experience across Indian fintech and mobility (Zepto, Ola Electric, Simpl, Jupiter, NPCI).

Led design for high-scale quick commerce experiences, focusing on trust, conversion, and real user behavior in a 10-minute delivery environment. • Drove key product initiatives including Real Lens, enabling real-world product visibility for fresh items to reduce uncertainty and improve purchase confidence • Designed flows that directly impacted conversion, drop-offs, and basket size in high-frequency use cases • Collaborated closely with product, engineering, and business teams to ship features at scale under tight operational constraints • Focused on solving behavior-driven problems like memory gaps in shopping, leading to more intuitive and flexible user journeys Built for millions of users where small UX decisions had measurable business impact.

At Ola Electric, I lead the design of next-generation electric vehicles, crafting intuitive, user-centered interfaces for both the Move OS 5 software and the Ola electric app. By collaborating closely with engineers and product teams, I ensure that our designs are both functional and aesthetically innovative. I spearhead end-to-end design processes, from ideation to execution, contributing to the user experience that powers our electric vehicles. My leadership in the design process fosters collaboration across teams, driving efficiency and ensuring that products hit the market with the highest design standards.

Conducted insightful user research and data analysis. Designed the entire Core Checkout UX process, employing funnel analysis to initiate improvements. Developed strategies to boost user acquisition, engagement, and retention crafting user-centric design solutions. Established experimentation capabilities that have led to a 12% reduction in address page drop-off, an 15% decrease in Login drop-off, and 9% increase in the conversion rate to validate D2C hypotheses. Significantly reduced checkout latency by 60% across the checkout iframe for 99% of users, identifying end-to-end opportunities in the checkout process. Led the ideation and execution of features like Guest Checkout, Trust Marker, etc to eliminate OTP drop-off by 15% and improved Conversion Efficiency by 10%.

Building Business Centered UX methodology for banking platforms and creating domestic and international digital products. Produce design visualizations to understand the best experience: storyboards, flows, wireframes, prototypes, design systems, User Research, and dev specifications. Strategizing the product impact on user behaviours and building responsive architectures to capitalize on those behaviours. Improving product funnel metrics through research and incorporating design tweaks to improve production-ready designs. Cross-functional collaboration between leadership, product managers/owners, designers, and developers across geographical locations ensures the process's efficient functioning. Guided strategic decisions, aligning with the wider product and executive teams to present Design System. Owned full-spectrum design across diverse growth projects.

Heavily engaged in working on different BFSI projects using Business Centered UX methodology to create value. Day to day activities involve: - Understanding dynamic businesses, contexts & models to solve business problems using design thinking - Close working with leadership to shape product value, solve problems and crack product structures. - Apply Psychology, Information grouping, copywriting & visual design principles to create aesthetic user interfaces that deliver value - Directly interact with clients and development teams to facilitate product development - Teach product design concepts or principles to fellow team members to ensure constant growth Worked with clients: 63 moons, Axis Bank, NPCI, IIFL Securities

-Adding visual appeal and design in various company proposals and documents by providing an impactful presentation for the stakeholders within stipulated deadlines. -Understand and maintain FrugalTesting brand standards when executing all creative material, delivering high quality and volumetric iterations. -Based on the marketing requirements, conceptualizing and executing illustrations, proposals, or photo-based creatives and digital marketing collaterals to improve customer acquisition. -Asset management and maintenance across projects to maintain product integrity and consistency for all stipulated use cases.