Anupam's Profound AI Rep
Anupam Dubey
Edges
Bridging Analytics and Design
Anupam has spent his career moving between two disciplines that rarely share a practitioner: quantitative analytics and product design. He built predictive models and fraud detection systems at Fair Isaac, then founded AKDesign to apply that same rigor to user experience and product decisions. The result is a practitioner who brings data thinking to design problems and design thinking to data problems.
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Predictive Analytics and Modeling
Anupam built his analytical foundation at Fair Isaac, working across predictive modeling, fraud detection, and price optimization. He then led the analytics function at AKVenture Info, translating those technical capabilities into business decisions. Across both roles, he developed the ability to build models that operate at scale and communicate what the data means for the business.
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Full Lifecycle Product Design
Anupam has led the full lifecycle of consumer and business application design and development at AKDesign for over fifteen years. His work spans e-commerce, automobile, lifestyle, non-profit, entertainment, education, hospitality, manufacturing, and finance, giving him a breadth of design context that most practitioners do not accumulate. He approaches design with a strong focus on user experience, informed by his analytical background.
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Anupam Dubey
About Me
Anupam Dubey is Director at AKDesign, a design practice he founded in 2009 to pursue his first love: design. He brings together over thirteen years of analytics experience and more than a decade of product design work, giving him an unusually grounded view of how data and user experience intersect in real products.
His analytics career began at Fair Isaac, where he spent over three years as an Analytic Science Scientist working on predictive modeling, fraud detection, and price optimization. He then moved to AKVenture Info as Head of Analytics before founding AKDesign, where he has spent the last fifteen-plus years working with clients across e-commerce, automobile, lifestyle, non-profit, entertainment, education, hospitality, manufacturing, and finance.
At AKDesign, Anupam leads the full lifecycle of consumer and business application design and development, with a strong focus on user experience. His background in analytics informs how he approaches design problems: he brings quantitative rigor to decisions that are often made on instinct alone.
His interests span business development, product management, and branding, and he is currently building Profound Clubbing, a professional networking app aimed at creating a best-in-class experience for professionals.
Anupam Dubey
I finally got myself to pursue my first love: design.”
Anupam Dubey
Anupam Dubey, on founding AKDesign