Cleartrip: Nation on Vacation and the Growth Playbook
At Cleartrip, Anuj came in to accelerate growth across a multi-product travel portfolio.
Anuj Rathi
Co-founder and CEO, profound.me
From their time as
Chief business and growth officer
Cleartrip • Jun 2024 – Jun 2025
Overview
During his tenure at Cleartrip, Anuj led a product-led growth push, with product and marketing working closely together. The work included flagship campaigns and loyalty program integrations across the Flipkart group.
The Story
Nation on Vacation was one of Cleartrip's flagship campaigns. Anuj drove the campaign, which the Economic Times reported led to record booking levels.
Throughout the year, the campaign required partnerships with domestic and international airlines, marquee hotel chains, and local hotels across India. These partnerships enabled Cleartrip to bring strong value to customers through Nation on Vacation.
Nation on Vacation also led into Flipkart's Big Billion Days sale. Alongside the campaign, Anuj integrated Cleartrip travel benefits into Flipkart Plus and Myntra Insiders, extending Cleartrip's reach across the Flipkart group's customer base.
He also oversaw the signing of MS Dhoni as Cleartrip's brand ambassador under the ClearChoice positioning.
Ownership Snapshot
Broad role
Chief Business and Growth Officer at Cleartrip, a Flipkart company
Goal
Accelerate Cleartrip's growth trajectory across domestic and international flights, hotels, trains, buses, and packages, while expanding B2B partnerships
Direct ownership
Oversaw business development, market expansion, strategic partnerships, and customer experience across Cleartrip's full product portfolio
Team execution
Led the business and growth function through a period of active campaign launches, loyalty program integrations, and brand ambassador partnerships
Topics
- Travel Tech
- Growth Marketing
- Brand Campaigns
- Customer Experience
- B2C Growth
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