Anupam's Profound AI Rep
Anupam's view on reading user behavior shows how he treats small patterns as real signals.
Anupam Dubey
Edges
Finding Signal in Fragmented Data
Anupam leads the discovery process on data-heavy products, from identifying which variables matter to validating a model against real-world behavior. He has done this across pharmacy pricing and industrial sensor data. At Glassbox Analytics, he built the Pack model from scratch, testing and refining it against real client pricing behavior until it held up. At SenseFix, he did the same for automated maintenance triggers, working with the CTO's team to translate sensor readings into reliable service rules. He owns this process end to end: from spotting the initial correlation to shipping a model that clients depend on daily.
Spotted in 2 Stories
Simplifying Complex Technical Systems
Anupam owns the translation layer between engineering teams building complex technical systems and the end users who need to operate them without friction. At SenseFix, he worked directly with the CTO's engineering team to architect multimodal interfaces spanning voice, video, and sensor data, then simplified them into workflows a non-technical service worker could follow. At Markets and Markets, he led UX architecture on two AI-driven products, moving each from concept to market within months. He consistently optimizes for the fastest way to capture information from a user and the clearest way to confirm it was received.
Spotted in 2 Stories
Iterating With Real Users
Anupam builds the observation and iteration loop into how his teams validate product decisions, rather than relying on internal conviction alone. At SenseFix, he ran the prototype-to-pilot cycle with skeptical clients across multiple industries, from city facilities to oil and gas to hospitality, refining the product each time before expanding further. At ProFound, he set up direct observation of beta users to catch where the product's assumptions about user behavior broke down. He treats a repeated pattern in user behavior, even from just two or three users, as a signal worth acting on before it becomes a bigger problem.
Spotted in 2 Stories
Anupam Dubey
About Me
Anupam Dubey is a product and design leader with over 15 years of experience spanning data science, UX architecture, and zero-to-one product building across fintech, healthcare, industrial IoT, and consumer software.
He currently leads customer success, design, and marketing at ProFound, a professional representation platform, where he owns the end-to-end design of the customer journey and works directly with early beta users to refine the product.
He built Pack, a drug price benchmark now relied on by 19 of the 20 largest PBMs and health plans covering over 100 million lives in the US, with the largest PBM using it for automated claim adjudication.
At SenseFix, he served as product lead and UX architect, building an AI-powered maintenance platform from scratch that handled voice, video, and sensor inputs, taking it from a tech prototype to deployment across city facilities, oil and gas, hotels, and housing globally.
Anupam Dubey
You set people up for success by trusting their expertise and being clear about what you need, not by pressuring them into compliance.”
Anupam Dubey
On leading teams