Led end-to-end product design across 3+ enterprise products, reducing task completion time by 35% and improving operational efficiency across internal teams. Redesigned complex workflows through research, information architecture, prototyping, and iterative validation, balancing user needs, business goals, and technical constraints across web and mobile experiences. Partnered with Product, Engineering, and business stakeholders to shape product strategy, prioritize opportunities, define requirements, and communicate design rationale through workshops and design reviews. Conducted qualitative and quantitative research plus A/B testing to validate product hypotheses, improving feature adoption and reducing support tickets by 25%. Integrated Claude and ChatGPT into research synthesis, ideation, exploration, and iteration workflows, reducing research synthesis time by 40% and accelerating design cycles. Contributed to AI-enabled product experiences and human-AI interactions, using emerging technology to simplify decision-heavy workflows and create more personalized experiences.

Designing efficient products helps achieve the goals of both organization and users. Applying User Research strategies to create the information architecture to understand users better and to scale the product. I create micro-interactions for seamless and user-friendly experiences. Creating solutions across multiple projects and teams.

Sharing and learning Design knowledge at the same time.

Designing products for adjusters and inspectors of the insurance industry. JustEZ - https://justez.app/ Designed web and mobile workflows for 200+ insurance adjusters and inspectors, reducing field task completion time by 30% and improving data accuracy by 18%. Simplified inspection workflows spanning scheduling, navigation, media capture, checklists, cloud storage, and reporting to help field users complete more work with less administrative effort. Led the establishment and evolution of a scalable design system, reducing design and development redundancy by 40% and accelerating delivery cycles by 25% across product experiences. Partnered with Product, Engineering, and domain stakeholders to translate complex insurance requirements into intuitive interactions, reusable patterns, and implementation-ready specifications.

• Led product inception through launch, defining experience vision and design strategy in collaboration with Product and Engineering teams. • Conducted user research and journey mapping to shape product priorities and experience roadmaps. • Established iterative feedback loops with users and stakeholders, enhancing product clarity and engagement.

Contributed to the design and delivery of POOLit, a location-based community product that surpassed 50K+ Google Play downloads, connecting verified professionals and students across carpooling, housing, travel, and networking experiences. Partnered with global clients across fintech, insurtech, and sports-tech to define product vision, align business objectives, and translate complex requirements into scalable digital experiences. Led discovery, stakeholder workshops, competitive analysis, user journeys, information architecture, wireframes, and high-fidelity prototypes to validate product direction and accelerate decision-making. Check out the application on Playstore :
https://play.google.com/store/apps/details?id=org.poolit.poolit

Collaborated with MGMA, a SportsTech company focused on transforming professional sports through technology, to design digital experiences that empower athletes, teams, coaches, and stakeholders across the sports ecosystem. Owned the end-to-end UX/UI design process for web and mobile platforms, translating complex workflows into intuitive, scalable, and user-centric experiences that supported collaboration and performance management across professional sports teams. Partnered closely with cross-functional stakeholders to define product requirements, align business objectives, and deliver strategic design solutions that enhanced communication, engagement, and operational efficiency. Conducted user research, stakeholder interviews, and competitive analysis to identify user needs, validate assumptions, and inform product strategy for sports industry professionals. Designed user journeys, information architecture, interaction flows, wireframes, high-fidelity interfaces, and interactive prototypes, enabling rapid iteration, stakeholder alignment, and efficient development handoff. Advocated for human-centered design principles while balancing user needs, business goals, and technical constraints to create seamless experiences across multiple platforms and touchpoints. Collaborated closely with Product and Engineering teams throughout the product lifecycle to ensure design feasibility, maintain implementation quality, and deliver consistent, high-quality user experiences. https://www.mgma.io/

• Led the design team at PLAAK, a fintech organization focused on blockchain technology, to create user-centric experiences. • Conceptualized and delivered the end-to-end user experience for a blockchain-based hardware wallet and mobile application. • Owned the UX and UI strategy for multiple products, translating complex concepts into intuitive designs. • Established comprehensive UI specifications and design documentation to streamline development and accelerate product delivery.

• Designed high-fidelity UI experiences and interactive prototypes for web and mobile platforms. • Created end-to-end user journeys, UX flows, and wireframes by translating client requirements. • Collaborated with stakeholders to ensure alignment and facilitate seamless developer handoff. • Developed user-centric solutions that enhance usability and scalability for diverse projects.