Leveraged Growth: Market Research for a Major FMCG Product Launch
Contributed competitive, pricing, and distribution research sections to a detailed market study for a large FMCG client's India launch.
Yash Haralalka
Associate at Cumulative Capital Private Limited
From their time as
Associate
Leveraged Growth • 2022 - 2023
Overview
At Leveraged Growth, Yash worked on a market research engagement for a major FMCG client that was preparing to launch a packaged product in India. The full report was a detailed, multi-section study covering the complete go-to-market picture.
The Story
At Leveraged Growth, Yash worked on a market research engagement for a major FMCG client that was preparing to launch a packaged product in India. The full report was a detailed, multi-section study covering the complete go-to-market picture.
Yash owned three sections: competitive landscape, pricing strategy, and packaging and distribution. His work on pricing and distribution involved primary research with the target consumer, predominantly working mothers and housewives, to understand purchase frequency, preferred pack formats, channel preference, and price sensitivity.
The primary research surfaced clear channel and format preferences that shaped the distribution and packaging recommendations in his sections. His senior took the full report forward with the client; Yash did not have visibility into the final decisions the client made based on the findings.