Scaling Swiggy's Consumer Growth Portfolio
Led a broad growth portfolio spanning acquisition, cross-selling, gamification, and new use cases.
Shubham Choudhary
Builder
From their time as
Director of Product Management
Swiggy • Apr 2021 – Aug 2023
Overview
As Director of Product Management, Shubham led central revenue and growth initiatives at Swiggy. His portfolio covered acquisition, Instamart and Dineout cross-selling, gamification, and new use cases such as gifting, corporate ordering, and ordering for others.
The Story
Shubham's Swiggy scope grew from individual consumer journeys into a wider revenue and growth portfolio. He owned work across traffic, acquisition, cross-selling, gamification, and new initiatives.
He connected multiple growth surfaces, including influencer marketing, SEO, onboarding, and pathways from food ordering into Instamart and Dineout. The portfolio also explored new occasions such as gifting, corporate ordering, and ordering for others.
This role required decisions across several business lines rather than a single funnel. His work linked acquisition with product experiences designed to expand how and when customers used Swiggy.
Ownership Snapshot
Broad role
Led central revenue and growth product initiatives.
Goal
Grow traffic, acquisition, and adoption across Swiggy services.
Direct ownership
Owned a portfolio spanning acquisition, cross-selling, gamification, and new use cases.
Team execution
Coordinated work across several consumer products and growth surfaces.
Topics
- Growth Systems
- Cross-Selling
- User Acquisition
- New Initiatives
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