Taking EMURGO's Blockchain Academy Global

Sathish joined EMURGO as an early India employee with a market-development brief for Cardano. Blockchain awareness was limited, so direct Cardano promotion required a broader education layer.

He segmented the market into working professionals, universities, and technology companies. He designed a curriculum path from blockchain foundations through Ethereum and Hyperledger to Cardano, giving each audience enough context to understand the product category.

For universities, Sathish helped secure agreements with close to 15 institutions and introduced courses for final-year and pre-final-year computing students. For companies, he worked with learning and development teams on workforce upskilling. The consumer program enrolled about 5,000 working professionals.

When COVID halted classroom delivery, Sathish rebuilt the acquisition and product model for online delivery. He reserved 10% to 15% of budget for experimentation, testing several ideas in small pockets before scaling them.

One experiment condensed the three-month course into a certified four-hour masterclass. It gave prospective learners a practical sample, built trust, and produced enough conversion signal to become a primary acquisition channel and standalone entry product.

The online program expanded to 17 countries and roughly 3,000 learners. Sathish also standardized sales enablement and operating processes so the masterclass and inside-sales system could continue without his involvement in each decision.