Supplier Negotiation and Supply Unlock

During initial market research, Sandesh identified India's largest visa supplier as the key to unlocking scale. The supplier required a deposit to open an account, which created a barrier for a new vertical with no track record in the travel industry.

Rather than waiting or accepting the constraint, Sandesh ran multiple rounds of negotiation with the supplier's representatives. He made the case for Leverage Edu's scale and credibility as a company, applied measured pressure across two to three meetings, and worked to shift the supplier's perception of the risk they were taking on. The goal was not just to get the account open but to secure a supply relationship that would not hit a ceiling as the vertical grew.

The negotiation succeeded. The supplier waived the deposit requirement and opened the account. This unlocked what Sandesh described as effectively infinite supply, removing the constraint that had been the hardest of the three variables to crack and enabling the vertical to scale aggressively once the market relationships were in place.