Scapia Category Growth
Drove category growth and rebuilt the user acquisition funnel at Scapia, scaling the category fourteen times.
Sandesh B.
Business Growth at Scapia
From their time as
Business Growth
Scapia • 2025 - 2026
Overview
Joined Scapia in a Business Growth role, taking on responsibility for category growth and user acquisition. The category had room to scale but the user funnel had structural problems that were limiting conversion and retention.
The Story
Joined Scapia in a Business Growth role, taking on responsibility for category growth and user acquisition. The category had room to scale but the user funnel had structural problems that were limiting conversion and retention.
Sandesh worked on identifying and fixing the funnel issues, rebuilding the acquisition flow to improve conversion at key drop-off points. In parallel, he drove the commercial and growth initiatives that contributed to significant category growth during his tenure.
The work at Scapia built on the commercial instincts developed at Leverage Edu, applying them to a consumer fintech context with a different growth model and a larger existing user base.