Zeda.io: Building the Customer Voice System

Samyak joined Zeda.io in its early product-building phase and later returned full time as the solo product person. The company was building for product managers who received customer feedback across Slack, email, Gong, support systems, public boards, and internal conversations without a consistent way to synthesize it.

He owned the customer-feedback and insights product end to end, alongside adjacent roadmap and delivery workflows. The ingestion layer connected more than 50 external tools, normalizing sources that ranged from short Slack messages to long customer-call transcripts.

Samyak also shaped the AI intelligence layer. He worked with pattern matching, vector embeddings, cosine similarity, prompting, and model settings to cluster related feedback, generate evidence-backed insights, and improve output quality across different source formats.

For customers such as Brex, the product brought feedback into one operational view, assigned responsibility, and surfaced recurring product issues. Samyak combined customer interviews with Amplitude data and session recordings, spending hours studying navigation, friction, and rage clicks to guide ongoing improvements.

Zeda.io onboarded more than 100 enterprise B2B customers, including Google, Brex, Amplitude, and Twilio. Product experiments increased onboarding-to-activation conversion from 5% to 27% and first-month retention from 8% to 25%.