Deloitte ICC: Germany Real Estate Market Entry Research
Contributed to a market entry research report for a major US-listed real estate player evaluating the German market

Rushank S.
Analyst at AWR Lloyd


From their time as

Analyst
AWR Lloyd β’ 2023 - 2025
Overview
At Deloitte ICC, Rushank was part of the research team supporting a market entry study for a major US-listed real estate player evaluating entry into the German market. The client wanted a comprehensive view of the German real estate landscape before committing to a direction.
The Story
At Deloitte ICC, Rushank was part of the research team supporting a market entry study for a major US-listed real estate player evaluating entry into the German market. The client wanted a comprehensive view of the German real estate landscape before committing to a direction.
The research covered commercial and residential real estate trends, with a focus on the structural drivers shaping the market. The team identified immigration and unemployment as key variables influencing real estate prices, with immigration in particular creating affordability pressure for domestic buyers and renters.
The scope expanded beyond real estate as the research progressed. Germany's infrastructure spending and its defense budget relative to NATO peers emerged as relevant context for understanding the broader economic environment the client would be entering. The team noted that Germany's infrastructure investment compared favorably to European peers, while its defense spending remained below levels consistent with its NATO commitments.
Rushank's contribution was on the research and data side: gathering data, building graphs, and contributing to the written report. Client interaction was managed by the Deloitte UK team, which served as the primary interface with the client.
