Open Wings Foundation: Market Research Across Five Sectors
Conducted market research across five sectors to identify CSR opportunities and generate corporate partnerships.
Parth Garg
Investment Banking Senior Associate at Verity Knowledge Solutions Pvt. Ltd.
From their time as
Marketing Research Intern
Open Wings Foundation • 2023 - 2023
Overview
Parth joined Open Wings Foundation as a Marketing Research Intern and took on a research mandate covering five sectors to identify CSR funding opportunities.
The Story
Parth joined Open Wings Foundation as a Marketing Research Intern and took on a research mandate covering five sectors to identify CSR funding opportunities.
He engaged over 150 prospects to assess fit and interest, achieving a 5% lead conversion rate that surpassed the team benchmark. The outreach was grounded in the sector research he conducted, which helped him identify which companies had both the mandate and the appetite for CSR partnerships.
He generated over ten potential corporate partnerships for CSR funding, contributing to the foundation's investor relations strategy through content creation alongside the research work.
This was Parth's earliest experience running a research process end to end, from sector mapping through prospect engagement to partnership identification.