RCED and SASTEC: Conceptualizing an Intergenerational Daycare Business
Led ideation, branding, and GTM strategy for a new social enterprise concept, producing materials used in investment pitches
Mohsin Ali
Analyst at Crowe
From their time as
Business Analyst Intern
Regional Centre for Entrepreneurship Development • 2024 - 2024
Overview
Mohsin worked with RCED and its parent organization SASTEC Foundation to conceptualize an intergenerational daycare business. He was part of the ideation and conceptualization team, and also contributed to the branding guidelines and GTM strategy for the new venture.
The Story
Mohsin worked with RCED and its parent organization SASTEC Foundation to conceptualize an intergenerational daycare business. He was part of the ideation and conceptualization team, and also contributed to the branding guidelines and GTM strategy for the new venture.
The branding work was new territory for him. He had no prior experience producing branding guidelines, so he spent several nights researching how branding guidelines are structured before producing the output. The process sparked a lasting interest in pitch decks and presentation design.
He led a small team across the project, coordinating across the ideation, branding, and GTM workstreams.
The branding guidelines he produced were later selected for use in RCED's investment pitch decks when the organization moved to implement and grow the intergenerational daycare concept. That outcome gave Mohsin his first direct exposure to how research and branding work feeds into investor-facing materials.