180 Degrees Consulting: Publishing Sector Reports on C2B and MSSPS Markets

Mohsin published two sector reports as Marketing Director at 180 Degrees Consulting: one on the Indian C2B market and one on the Managed Security Service Provider sector in India. Both were research-led outputs intended for an audience with no prior knowledge of the sectors.

The hardest part was not finding data. It was the opposite. He gathered too much of it. After spending two to three days pulling reports from sources including PwC and EY, he had an abundance of data and no clear path to a coherent narrative.

He developed a filter: he imagined himself as someone opening the report for the first time, with no background in the sector. The question he kept asking was whether any given piece of information would help that reader build a complete picture. Anything that did not pass that test was cut.

The result was a report designed to convert complex data into bite-sized, accessible content. The C2B market report noted that the Indian C2B sector was projected to reach around $3.6 billion, and the MSSPS sector was identified as growing alongside it.

Mohsin also shaped the overall narrative arc of each report, deciding not just what data to include but how to sequence it so the argument built logically from market context to sector dynamics to implications.