VC Sector Research: Navigating the APAC Agri-Tech Nuance
Conducted comprehensive sector research on the agriculture industry, catching a misleading surface-level read on APAC market attractiveness.

Kanishk Munshi
Assistant Manager at EY-Parthenon



From their time as
Research Extern
Results β’ 2024 - 2024
Overview
Kanishk conducted comprehensive sector research on the global agriculture industry as part of his work at one of the VC funds. The research was intended to inform partner-level investment decisions on agri-tech opportunities.
The Story
Kanishk conducted comprehensive sector research on the global agriculture industry as part of his work at one of the VC funds. The research was intended to inform partner-level investment decisions on agri-tech opportunities.
His initial read of the data showed that North America was the dominant contributor to the global agriculture market, while APAC had the lowest technology penetration of any region. On the surface, that combination pointed toward APAC being a less attractive market for an agri-tech company looking to enter.
He caught the oversimplification before it made it into the final output. The low penetration base in APAC was paired with the fastest growth rate of any region, both in absolute market terms and in technology adoption. A static snapshot of penetration levels, without accounting for the trajectory, would have led to a materially wrong conclusion about where the opportunity was.
Kanishk adjusted his hypothesis to reflect the layered reality: APAC was a smaller base today, but the growth rate made it a compelling entry market for agri-tech companies with a longer investment horizon. He built the final research output around this nuance, structuring the argument as a conditional chain: if penetration growth continues at its current rate, and if the structural drivers of adoption hold, then APAC represents a disproportionate opportunity relative to its current market share.
The research was delivered to the fund's partners as part of their sector investment framework.
