Launching CRED Mint from Zero
Built and launched a new financial product from concept to live consumer offering at CRED.
Aishwarya Kandukuri
Founding Member at Stealth AI Startup
From their time as
Product and Analytics
CRED • 2021 - 2023
Overview
Aishwarya joined CRED's product and analytics team and took on the mandate to build CRED Mint from the ground up. The product had no prior version to iterate on; the work started from a blank slate.
The Story
Aishwarya joined CRED's product and analytics team and took on the mandate to build CRED Mint from the ground up. The product had no prior version to iterate on; the work started from a blank slate.
She owned the product definition, working through what the offering needed to be for CRED's existing user base and what would make it meaningfully different from existing alternatives in the market. The research and analytics work ran in parallel with the build, informing decisions on feature scope, positioning, and activation.
The launch brought CRED Mint to market as a live consumer product. The work spanned the full zero-to-one arc: from initial brief through to a product that users could access and engage with.